Get Girlfriend Back

JDate com has long been regarded as the premier site for Jewish singles to place personal ads and meet others with similar backgrounds and values. Yet even with that reputation, the site experienced a loss of subscribers in the first two quarters of 2009. Spark Networks, the parent company, owns many other dating sites too, such as www.americansingles.com, www.christianmingle.com, and others that focus on specific ethnic or social groups. But it’s the Jewish dating sites like www.jewishmingle.com and www.jdate.com, with sites in the U.S., the UK, France and Israel, which are the most lucrative for the company.

The reason for the reduction of profits from www.jdate.com and the other Jewish personals dating sites might stem partly from the economic downturn that has affected much of the world in recent months. Yet that can’t be the whole story, since all of the other networks, including www.americansingles.com, www.catholicmingle.com, and so on, turned a slight profit. So perhaps there was a flaw inherent in the Jewish dating internet sites themselves that contributed to their losing subscribers and, therefore, income for the company.

This appears to have been the problem. Even though JDate com was used by so many, it had been criticized as being too “clunky.” So if people needed to start cutting corners because of the slow economy, they might have been more inclined to cut membership on a site that didn’t operate as easily as others did. Spark Networks seems to think that was the case, at least, since the company produced a “face lift” for the site just in time for the summer of 2009. The improvements include a more modern design and better profile pages, enhanced search features, the JBlog for members, and a new video section.

Adam Berger, CEO of Spark Networks, notes that even if the other dating sites turn a small profit, the Jewish singles dating sites still bring in the “lion’s share” of profits for the company. Naturally, it’s important that the other sites continue to turn a profit and contribute to the overall health of the business, but it’s still most important that the Jewish sites be returned to profitability. Spark clearly hopes that this upturn will begin with the recent redesign of the JDate com site.

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